You’re at a meeing at work. Suddenly an idea that will improve a process pops into your head. You want to say it, but you keep quiet.
Because you’re afraid.
What are you afraid of?
That everyone else will think your idea is boring or stupid. You imagine that the shame of that will follow you the rest of your life. You see yourself having to move to a remote village in Alaska to hide from everyone who thinks you’re an idiot.
But what if it doesn’t have to be that way?
How Do I Make My Ideas More Electrifying?
Movies and TV do this. Do you?
Employ a little showmanship.
But before we look at 3 ways you can make your ideas unforgettable, there is one thing you must do first.
Appeal to your audience’s self-interest.
It doesn’t matter if you’re speaking to one person or 1,000. The more you can appeal to the other person’s self-interest, the more exciting your idea will seem.
Think of it this way. When you go shopping for a car, you don’t pick the one your mom wants. Since you’re going to drive it, you pick one that suits your own needs, don’t you?
3 Strategies That Can Make Your Idea Unforgettable
Now for some showmanship.
Dale Carnegie referred to this when he taught this principle:
Dramatize your ideas.
Here are 3 ways you can make your ideas come alive.
1. Involve as many senses as you can.
When you go to a restaurant, you have a sensory experience before you take a seat.
First, the smell of the food should tempt your nostils to take a deep breath and picture how great that food will taste.
You’ll probably salivate as you anticipate the first bite.
Maybe you saw a commercial with steaming meats and vegetables on fine china, beckoning you to come in and have dinner.
If the restaurant is busy, you’ll hear the sizzle of the steak as it’s being cooked. You’ll hear that clatter of plates and forks as people cut their food into bite-sized pieces. And you’ll hear the chatter of people having a good time.
What did you see, hear, smell, taste, and feel as I presented those pictures for you?
2. Tell a story.
When you’re in the market for a car, it’s likely you picked one based on the commercials.
The best commericals tell stories. If it’s a luxury car, you see a handsomely dressed couple driving that car to a fine restaurant. If it’s a diet plan, you’ll see before and after pictures of a real person. If it’s an insurance commercial, you’ll see someone in an unfortunate situation who gets rescued.
If you’ve ever heard a speech, what parts do you remember the most? I’ll bet you remember the stories. If the presenter illustrates his point with a story, you get to see the principle in action. Then it seems real. And when it seems real, your start seeing yourself doing the same thing.
The more you can involve someone in your idea, the more intersting it will be to her.
3. Be surprising.
Do whatever you can to be unpredictable.
What makes a book riveting? What is it that makes you hang around to see what happens on a TV show after the commercial break?
Because you’ve been given just enough information to want more.
The need behind this is that we all want closure. Once we get interested in something, we won’t be happy until we know how it turns out. When you read a book, each chapter is a step down a path. Eventually, the path leads to an end.
But sometimes even then, the end leaves you wanting more.
The best thing you can do is lead your listener to something they didn’t quite expect.
Then they’ll stay with you to see what else you’ve got up your sleeve, won’t they?
You’ve got good ideas. Now that you know 3 ways to make them unforgettable, you don’t have to let fear stand in your way. So go ahead, open your mouth and make a better world.