How Leaders Can Harness the Power of Reciprocity – and Three Reasons Why You Should

At Christmas your parents send you a card with a gift inside.

On your birthday, your significant other takes you to your favorite restaurant.

And when you do something particularly kind for someone, that person will feel she must do the same for you someday.

What is at work behind the scenes that makes us feel this way? Is it a cultural expectation we feel compelled to meet? Or is it just a normal human reaction activated by a strong emotional experience?

The word for this phenomenon is reciprocity.

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