If you’ve ever written something passionate and wondered why anyone would want to read it, there is one essential factor that stands out above them all.
So how do you get it?
First, let’s look at three things that aren’t to blame.
1) I’m an unknown.
Sure this a barrier. But with forums like YouTube, Facebook, and Twitter available to everybody with a computer or a smartphone, this isn’t the barrier it once was.
2) I’m not that good a writer.
Check the stores. There’s some pretty crappy books in there. The same access applies here. Anyone can publish a book at any time. I know, because I’ve done this a few times myself.
3) I don’t have an agent.
Okay, most of us may not be worried about this, at least when things are easy enough to manage yourself. Later you may need someone to represent you, but it’s not crucial to having people see you as credible.
What can I do that will help people believe me?
Write with passion, and back it up with facts, stories, or examples.
We wonder whether someone is telling us the truth when she just raves about an idea but gives us nothing to sink our teeth into.
The easiest way to build credibility in your writing or speaking is to do this:
1) Have one main idea;
2) Back it up with 3 supports;
3) And wrap it up by restating your main idea.
That’s it. That’s the key to gaining credibility before you’ve earned it with your reputation. It will open doors to new audiences. It will strengthen the ties you have with your current tribe, no matter how big or small it is. And it will build a base of integrity that can last a lifetime.
Why is 3 supports enough?
Because we live in a culture that has a very short attention span. Because to go on further can seem like hype. And for generations with longer attention spans, 3 has always been enough.
More supports will make people feel like you’re beating them over the head with proof.
If you’ll use this method in any communication where trust has to be earned, you’ll have a persuasion tool that will win you more friends, more sales, and more agreements, more often.
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