I just finished reading Your Brand is Calling by my friend Mike Loomis.
This is the best book on branding I’ve come across.
Brands aren’t only for multibillion dollar companies like Geico, Walmart, and AMC Theaters. If you’re a writer, an artist, or another kind of creative, you need a brand.
Whether you realize it or not, you have a brand already. People see your brand in these places:
- your website
- your Twitter or Facebook page
- your emails
- your products
- your videos
You share your brand wherever you go.
What does your brand say about you?
This book is filled with rock solid guidance. Here are three of the biggest takeaways.
1) know who you are
Have you ever taken a personality test?
I’m a personality test junkie. Here are some I’ve taken:
• Stand Out Assessment
• The Fascination Advantage
• Spiritual Gifts Inventory
When you’re done, you get a report about who you are and what makes you tick. Then you’ll think, “Aha! This explains everything.”
With this information, you can plan based on your interests, your strengths, and your natural inclinations.When you know who you are, you know what to do. Click To Tweet
When you define your brand, you differentiate yourself. This gives you an edge, something that sets you apart.
Focus on what’s powerful about you. Present that on your website, your social media, and your products.
Now that you’re well-defined, take the next step.
2) present yourself with confidence
When I was young, fear crippled me. Some said I was shy, but I was really just protecting myself from bullies.
It started when my sixth grade Bible teacher glared at me and barked, “You be quiet!”
I was simply a kid brimming with energy. I let a few words slip out as I thumbed through the pages of my Bible. And for that I was worthy of public humiliation?
Not one classmate defended me, checked on me, or consoled me. I felt alone, and retreated inside myself for comfort.
It was only after I read See You at the Top years later that I let down my defenses.
Be bold. Act like you’ve already succeeded. Be the person you see in the future.A confident persona sells better than a boring one. Click To Tweet
3) be the same person everywhere
Have you ever met a celebrity off screen?
Back in 1989, my roommate and I drove Richard Kiel to the airport. You might remember he played Jaws in the James Bond films The Spy Who Loved Me and Moonraker.
Kiel had come to my church to speak to the youth.
On film, he often played intimidating characters.
At 7’2″, he towered over me. When we arrived at his hotel, he beamed and offered his enormous hand. My hand disappeared in his grasp but wasn’t crushed.
“Good morning,” he began.
The three of us chatted about life, his kids, and his work with young people.
I asked him if he wanted to talk about his movie work. He indicated that he didn’t.
“No problem,” I answered.
The whole conversation was like one you’d have in a new friend’s living room.
What do people see when they meet you? Are you the same in person as you are online? If not, you’ll confuse people.
Be consistent, and you’ll strengthen your brand.When people know what to expect, they feel secure. Click To Tweet
Now Get the Book
If you haven’t developed your brand yet, now is the time.
You can trust Mike Loomis. He makes his living helping people develop their brands. Don’t just read this book. Answer all the questions. Do that, and you’ll have a strong, well-defined brand you’re proud of.
Here’s to your success!
Click here to get the book.
Click here to find out more about Mike.
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